Adidas and strategy

This article reports that the CEO of Adidas announced a three-pronged approach to revamp Adidas.

1. Increase speed to market
2. Focus on 6 cities
3. Give consumers and athletes more input into the design process.

The CEO forecast sales growth near 10% and profit growth of 15% for each year between 2016 and 2020.

Here are some questions to consider.

1. Do the changes comprise an (component of) effective strategy?
2. Does the stock market agree?
3. Are the CEO's forecasts reliable?
4. Does the stock market agree?