This article in the WSJ is a great introduction to both strategy and dynamic pricing: http://online.wsj.com/articles/wal-mart-looks-to-grow-by-embracing-smaller-stores-1404787817.
Why has the price gap dwindled?
What is dynamic pricing?
What role does IT play in dynamic pricing?
Is dynamic pricing easier to implement in an eStore or one made with bricks and mortar?
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