Instructional Video on Pricing

Click here to see an instructional video I might use to introduce complex pricing. I like that it points out that pricing of one good depends on its relationship to another good. I also like that it points out that the identification of the optimal price is difficult. I dislike that it fails to mention quantitative analysis of demand or elasticity and the final conclusions are vague. The mattress test looks like a great basis for an advertising or marketing campaign or a direct sales pitch; its ability to set price seems to be limited because it ignores that substitutes for your product may exist..