Is this why athletic conferences are realigning?

This article in the WSJ  describes some of the effects of the increased prevalence of viewing recorded TV content. Since viewers can skip ads on recorded shows, the demand by advertisers for space on shows that tend to taped has fallen. However, the demand has increased for shows that are best seen "live", such as football games. The increase in demand by advertisers is fueling larger TV contracts and pushing conferences to realign to maximize their TV revenues.