The article in the WSJ reports that Google is laying high-speed fiber-optic cable in neighborhoods.
SUMMARY: Google's effort to provide faster Internet speeds at lower cost is changing how next-generation broadband is rolled out-while stirring debate about the "digital divide." "Frustrated by the hammerlock of U.S. broadband providers, Google Inc. has searched for ways around them to provide faster Internet speeds at lower cost, via everything from high-speed fiber to satellites.... Telecom and cable companies generally have been required to blanket entire cities, offering connections to every home. By contrast, Google is building high-speed services as it finds demand, laying new fiber neighborhood by neighborhood. Others including AT&T Inc. and CenturyLink Inc. are copying Google's approach, underscoring a deeper shift in U.S. telecommunications policy, from requiring universal service to letting the marketplace decide."
CLASSROOM APPLICATION: Students can examine the conditions under which a universal coverage, combined with exclusive franchise (i.e., monopoly) requirement improves economic welfare and the conditions under which it decreases welfare. The answer depends on whether the regulation discourages entry into the broadband market and on the price of service.
QUESTIONS:
1. Why has Google entered the U.S. broadband industry?
2. Why is Google pursuing a strategy of laying high-speed fiber neighborhood by neighborhood as opposed to blanketing entire cities or towns? Comment on the fairness of the neighborhood-by-neighborhood strategy.
3. Why is the regulatory policy of cable provision shifting away from the policy of requiring entire cities to be blanketed?
1. Why has Google entered the U.S. broadband industry?
2. Why is Google pursuing a strategy of laying high-speed fiber neighborhood by neighborhood as opposed to blanketing entire cities or towns? Comment on the fairness of the neighborhood-by-neighborhood strategy.
3. Why is the regulatory policy of cable provision shifting away from the policy of requiring entire cities to be blanketed?
Reviewed By: James Dearden, Lehigh University